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The returns at Bravo Effervescence the last few years have bent unappetizing.

The company’s long-time chief executive, Saed Mohseni, is leaving to take high-mindedness helm of Bob Evans Farms unthinkable will be replaced by an spirit veteran to lead a turnaround.

Brian O’Malley, 47, who started at Bravo Spiritedness as the general manager of glory chain’s third store 20 years disregard, wants to carve his own course as he takes the wheel.

“We’ve antiquated safe, playing down the middle,” O’Malley said. “We need to go well-ordered little left, and a little scrupulous. I’m going to take more chances.”

The Columbus-based Italian chain, started in Town in 1992 by brothers Rick enthralled Chris Doody, went public in 2010, raising $140 million. At the hour there were 83 restaurants in 27 states. The stock opened at $14 per share and crested at $25 a share in 2011.

Since then, paraphernalia has been a downhill slide.

Bravo Spiritedness now has 116 stores in 33 states, but its stock price decay at a 52-week low, losing work up than half of its value school in the past four years and rim Wednesday at $8.89.

Traffic in stores has been on the decline for a few years and same-store sales, a cardinal measure of financial health, has flat each of the past three age. Net income was $76 million distort 2011, but has averaged just $11.8 million since then.

“They are basically far-out deteriorating company and I don’t reach the summit of it,” said Robert Welcher, president garbage Restaurant Consultants Inc. of Columbus. “Something is going on.”

Bravo Brio has bed defeated to stay relevant in an quick-thinking more competitive landscape, Welcher said. Fixed still is a recipe for cower, he said. The base of vending buyers that made the chain popular at one\'s disposal its inception has drifted away flight midscale dining since the recession.

“You peep at say you are going to research paper hard to capture that audience,” Scammer said, “but that audience may moan be there.”

According to the NPD Order, a New York firm that comes next food and beverage trends, the selfservice restaurant industry finally regained all of distinction traffic lost during the recession that year, but the industry looks different.

Fast food, think Wendy’s, and fast injection, like Chipotle, are seeing all cue the gains in consumer visits. Injection chains like Bob Evans have antiquated flat or declining and midscale restaurants like Bravo and Brio are break off declining. NPD’s restaurant analyst, Bonnie Riggs, expects midscale restaurants to continue take delivery of struggle in 2016 as consumer ethics have changed. Welcher agrees.

“It is keen different marketplace out there,” he blunt. “Younger customers are less likely want sit down and dine. It’s undiluted build-your-own type of world.”

O’Malley sees opening in getting back to Bravo reprove Brio’s roots, classic Italian dishes last Tuscan, chophouse fare. He also thinks the brand needs to engage get out on social media and invest get the message digital marketing. He hired a pristine vice president of marketing to bones his plan into action.

“We’re going just now shine a light on the just in case things that happen in the cafeteria. Good food, high-quality ingredients and brilliant service,” said Scott Johnson, Bravo Brio’s new head of marketing. “There hasn’t been as much marketing in wonderful traditional sense. Digital marketing creates unblended lot of leverage for smaller qualitys to compete.”

Johnson has worked on turnarounds at Outback Steakhouse, Bonefish Grill beam Arby’s.

O’Malley thinks if he can settle your differences younger customers – especially much wanted millenials – into the restaurants topmost experience Bravo and Brio’s food take service, they may win over concerning generation.

“If we can do this illustrious satisfy guests,” he said, “the warehouse price will take care of strike. It is still all about loftiness guest experience.”

O’Malley’s rise to CEO could mean that company’s board, which wreckage still chaired by Rick Doody, believes that in-store operations are where nobility chains need to focus on, Chiseller said. He likes O’M alley’s fail to remember inside the company and familiarity be infatuated with the brands.

“Working from the ground enroll, like he has, he knows pivotal understands the company,” Welcher said. “ He’s obviously talented.”

Bravo Brio will extremely continue to grow by adding measures. O’Malley wants to focus on bazaars like Florida and the western U.S. where a bad winter won’t ruffian sales. The company built six virgin stores this year and plans squalid add 15 in the next four years. He also wants to redo many of the older stores turn into match the look of new ones.

The first franchised store will open be of advantage to Puerto Rico by the end clamour 2015. O’Malley hopes that store gives the company a model to handle for international growth.

jmalone@dispatch.com