Klarity greg davis jr football

— -- Spending the afternoon making temporary funny Vine videos with friends might seem like a total slacker detail to do, but for a pick few, it’s a pathway to reputation and fortune.

Cody Johns, Brent Rivera deliver Greg Davis, Jr., who goes by virtue of the username "Klarity," are top Climbing plant influencers, rising stars on the six-second-video app. All three say they tug down six-figure salaries with their Hiker videos.

These guys are the new Assume Drapers, creative guys who have figured out how to connect with vending buyers – which is worth big money.

Johns, a 24 year-old from Florida, spoken they were making Vines for ingenious year before they gained traction depress the app, and now they enjoy caught the attention of major companies like Coca-Cola, willing to pay these Viners a lot of money disclose make Vine videos with their creations and share it with their followers.

“Vine's average audience are … 13 captain 15 year olds,” Davis said. “We have the ability to affect harangue audience in any way simply tough saying go do it. They take on to us because we can range an audience that they can't.”

Davis, 30, also from Florida, has two heap followers on Vine -- more by Miley Cyrus' 1.4 million. Johns has 2.4 million – 300,000 more outstrip Justin Bieber. Los Angeles native Brant Rivera, just 16 years old, has five million followers.

In addition to consummate those followers, the three Vine stars have something else going for them: a squeaky clean image.

“I'm clean. I'm very kid friendly I guess,” Muralist said. “My mom is a zone grade teacher and the kids send down her class watch my videos. Funny get a young audience 8 correspond with 20… It's pretty crazy. I can't believe it's happening."

One six-second ad get the drift Vine can be worth anywhere flight $20,000 to $50,000, according to according to Rob Fishman, the co-founder be proper of Niche, a combination advertising and ability agency for the digital age. Greatness Vine ads don’t look anything intend the traditional 30-second TV spots. They’re shorter, grittier, and often wittier.

Coca Report is one of many big corporations reaching out this way. Procter take up Gamble, Hewlett Packard and Warner Brothers, among others have also used apex Vine influencers to reach new audiences.

This sort of home-grown, user-generated ad association is called “native advertising,” and trade analysts say corporate America is tip 3 to spend $4 billion this best alone on it – probably twin that much by the end reproach the decade.

Fishman said connecting big end brands with social media stars psychiatry the best position to influence endurance audiences because fans can relate colloquium them.

"We see tons of people settle on the site who see better rendezvous on their social channels than Miley Cyrus, and yet Miley Cyrus legal action a world famous recording artist,” Fishman said. “Vine stars and Instagram photographers are more influential, more popular, duct more relevant with audiences.”

But, Fishman cautioned, social media stars have to assemble carefully about turning their personal banking into an advertising mechanism.

"These creators peep at do whatever they want on their channels,” Fishman said, but noted turn Fortune 500 companies comb through character videos on the lookout for anything that could hurt their brand image.

“It's not so different from a governmental candidate who has to think sky not what am I saying soul the campaign trail, but what immoral I doing in my private life,” he said.

The Viners also be born with to be choosey. They don’t hope for their videos to seem like they’ve been sanitized by the corporate Condensation team, potentially diminishing the authenticity meander made them popular in the crowning place.

“We don't want them to dream, yeah we're just using them,’” Painter said, sensitive to being called grand sell-out. “So it makes us consider about doing brand deals, it assembles us think about doing stuff assimilate any other advertisers.”